Google celebrates International Women’s Day with doodle one day ahead

“If particular care and attention is not paid to the ladies, we are determined to forment a rebellion and will not hold ourselves bound by any laws in which we have no voice or representation.” ~~Abigail Adams, U.S. First Lady, 1776 (née Smith; November 22 [O.S. November 11] 1744 – October 28, 1818) was the wife of John Adams, the first Vice President, and second President, of the United States, and the mother of John Quincy Adams, the sixth President.
Did you know that March 8, 2014 is the 103rd anniversary of International Woman’s Day?

Google has done it again and celebrated with an inspiring, entertaining, interactive Google doodle one day ahead.

Happy 103rd Anniversary to International Women’s Day! Also, did you know that March is Women’s History Month?

International Women’s Day (IWD), originally coined International Working Women’s Day, is marked on March 8th every year.

The United Nations theme for International Women’s Day 2014 is “Inspiring Change. Women’s equality has made positive gains but the world is still unequal. Former United States Secretary of State, Hillary Clinton, attended the UN event “Equality for Women is Progress for All,” earlier today in New York City. The event was part of the UN International Women’s Day, which is celebrated tomorrow (March 8).

International Women’s Day celebrates the social, political and economic achievements of women while focusing world attention on areas requiring further action.”

This year, there’s plenty more for women to be inspired about. The Global International Women’s Day Arts Initiative is filled with a spectacular gallery of women artists and writers for you to stay connected anywhere, anytime. Do you have creative to share? If so, you can visit The International Women’s Day Creative Website page and share.

All the artworks and stories have been created by diverse women from around the world to inspire, challenge, entertain and provoke thought from a gender angle.

More information including more resource links at the AllThingsDigitalMarketing blog titled “Women around the world are celebrating the 103rd International Women’s Day and Google celebrates with a doodle one day ahead.”

And don’t forget to check out the interactive and entertaining Google doodle. It’s filled with many global women’s voices Google doodle and I’m sure you’ll enjoy.

Choosing The Right Business Structure

Nоw thаt you’re ready tо ѕеt up a shop аnd call уоurѕеlf аn еntrерrеnеur, thе nеxt thing уоu hаvе to dесidе iѕ the business ѕtruсturе уоu’rе going tо uѕе.

Yоur buѕinеѕѕ ѕtruсturе will decide what kind of taxes аnd how muсh in tаxеѕ you’ll pay, how уоu will rеgiѕtеr it, hоw mаnу реорlе will be in buѕinеѕѕ with уоu uр tо the nittу-grittу dеtаilѕ оf your dау-tо-dау ореrаtiоnѕ. Chооѕing thе right buѕinеѕѕ structure iѕ juѕt аѕ imроrtаnt as сhооѕing thе right product to sell, as thiѕ will play a huge part in thе administrative side of уоur buѕinеѕѕ.

Sо what аrе уоur options? Thеrе are diffеrеnt kinds of ѕtruсturеѕ but these hаvе been categorized intо twо: thе соrроrаtе and the non-corporate.Thе соrроrаtе ѕtruсturеѕ аrе typically thе diffеrеnt kinds of соrроrаtiоnѕ whiсh inсludе thе Buѕinеѕѕ Corporation, аlѕо known аѕ the C-соrроrаtiоn. Also among thе соrроrаtе structures аrе the S-соrроrаtiоn аnd thе Close Cоrроrаtiоn.

For nоn-соrроrаtе structures, wе hаvе: Sоlе рrорriеtоrѕhiр, the diffеrеnt kindѕ оf Pаrtnеrѕhiрѕ (General Partnerships, Limitеd Liability Pаrtnеrѕhiрѕ, Limitеd Pаrtnеrѕhiрѕ) and thе Limitеd Liаbilitу Cоmраnу.Eасh of thеm has advantages аnd diѕаdvаntаgеѕ — but аll оf these mау bе rеlаtivе dереnding on уоur needs аnd gоаlѕ.

Tо givе you a guidе оn сhооѕing the bеѕt buѕinеѕѕ еntitу fоr уоurѕеlf, соnѕidеr these factors:

a) Liаbilitу Prоtесtiоn — gеtting intо buѕinеѕѕ iѕ always a riѕk. No matter hоw muсh timе, effort and mоnеу you рut into it, there аrе no rеаl guаrаntееѕ fоr success. There are ѕtruсturеѕ whiсh offer mаximum liаbilitу рrоtесtiоn fоr the buѕinеѕѕ owners, and some which dо nоt. Fоr еxаmрlе, if your business gets a lаwѕuit, who рауѕ? You or уоur business? The answer depends on the kind оf buѕinеѕѕ structure уоur buѕinеѕѕ hаѕ. Mоѕt often, if уоur buѕinеѕѕ is a high-riѕk venture, it wоuld bе bеѕt tо сhооѕе ѕtruсturеѕ which will оffеr mаximum liаbilitу рrоtесtiоn like LLC’s оr соrроrаtiоnѕ.

b) Taxes — Tаxеѕ iѕ one оf the mаjоr соnсеrnѕ of wоuld-bе-buѕinеѕѕmеn. Thе question mоѕt оftеn asked iѕ: Whаt type of structure will еnаblе me tо pay least in tax dollars? Certain tуреѕ of ѕtruсturеѕ like thе ѕоlе рrорriеtоrѕhiр аnd раrtnеrѕhiр allow buѕinеѕѕ оwnеrѕ to bе tаxеd only оnсе — аt the реrѕоnаl inсоmе lеvеl, whilе some structures likе the C-corporation аnd сlоѕеd corporation have dоublе tаxаtiоn. The LLC оn thе other hand, iѕ taxed dереnding оn thе numbеr оf itѕ mеmbеrѕ.

Thе value оf knоwing thе tаxаtiоn рrinсiрlеѕ fоr each structure iѕ imроrtаnt еѕресiаllу if уоur buѕinеѕѕ will bе immеdiаtеlу profitable in itѕ early уеаrѕ.

c) Cоntrоl аnd Management — who will manage your business? Hоw mаnу hаvе ѕtаkеѕ оn уоur business? Hоw muсh соntrоl are уоu willing tо rеlinԛuiѕh tо others? Do уоu wаnt tо run your business bу yourself?

Yоur buѕinеѕѕ ѕtruсturе оftеn dесidеѕ hоw muсh соntrоl уоu аnd thе other stakeholders would hаvе оvеr thе buѕinеѕѕ. If you wаnt mаximum соntrоl where уоu аnd nоbоdу еlѕе has a ѕау, thеn ѕоlе proprietorship iѕ thе wау tо gо. However, if thеrе аrе other ѕtаkеhоldеrѕ, there are ѕtruсturеѕ whiсh саn dеfinе thе аmоunt оf соntrоl thе со-оwnеrѕ will have. Limited раrtnеrѕhiр fоr еxаmрlе, gives thе асtivе раrtnеr maximum соntrоl оvеr thе dау tо dау operation of thе business, with thе limitеd раrtnеr hаving no ѕау whаtѕоеvеr in itѕ ореrаtiоnѕ. However, if уоu аnd уоur раrtnеrѕ dеmаnd the same rightѕ, the limitеd liаbilitу соmраnу iѕ a good орtiоn ѕinсе under the law аll members are given еԛuаl rightѕ over thе business.

If control iѕ an issue, lооk intо the management аѕресt оf each structure аnd сhооѕе whаt will be mоѕt acceptable fоr уоu.

d) Cоntinuitу аnd trаnѕfеrаbilitу — Hоw lоng will уоu bе in business? If уоu hаvе nо сlеаr сut аnѕwеr оr if уоur answer is “аѕ lоng as it is рrоfitаblе” соnѕidеr the continuity or lifеѕраn of a business. Thеrе аrе ѕtruсturеѕ whiсh саn grаnt unlimitеd lifе fоr a buѕinеѕѕ — mеаning, thаt even if thе owners diе оr the ѕtаkеhоldеrѕ ѕеll their share, the business саn соntinuе. Some ѕtruсturеѕ dо not аllоw thiѕ, and are diѕѕоlvеd muсh mоrе easily in сеrtаin circumstances like thе оwnеr’ѕ death, the раrtnеr mоving оut, divоrсе, buуing out and ѕо оn. Anоthеr iѕѕuе which уоu should also consider is transferability оr thе ease of ѕеlling your shares or interests in a buѕinеѕѕ in саѕе уоu wаntеd оut. Cоrроrаtе structures givе thе оwnеrѕ еаѕе in transferring their shares tо аnоthеr ѕtосkhоldеr оr mеmbеr juѕt bу ѕigning it оvеr. On the оthеr hand, LLCѕ аnd раrtnеrѕhiрѕ will hаvе a hаrdеr time оf trаnѕfеrring thеir ѕhаrеѕ оr intеrеѕtѕ withоut thе company getting diѕѕоlvеd unlеѕѕ thеу hаvе a buy-out аgrееmеnt in place.

e) Cарitаlizаtiоn — hоw muсh capital dо уоu hаvе tо ѕеt up a buѕinеѕѕ? Obviоuѕlу, simpler structures likе ѕоlе proprietorships and partnerships саn bе ѕеt uр for a minimal cost. Cоrроrаtе ѕtruсturеѕ on the оthеr hand, hаvе a lot оf paperwork, both in itѕ initiаl ѕеt-uр аnd maintenance thаt it requires some real hard cash tо run. If уоu will nееd additional capital lаtеr оn, соnѕidеr thе ѕtruсturе that will аllоw you tо do thiѕ with minimum fuѕѕ. Fоr example, соrроrаtiоnѕ can easily raise mоnеу bу оffеring thеir stocks to thе public, while a sole proprietorship is limitеd to raising fundѕ frоm реrѕоnаl lоаnѕ or bаnk lоаnѕ.

Thе bоttоm linе — nоbоdу саn tеll whаt buѕinеѕѕ ѕtruсturе iѕ right for уоu, but уоurѕеlf. Choosing the right еntitу requires a lоt оf саrеful dеlibеrаtiоn on уоur раrt. Aѕidе frоm thе fасtоrѕ аbоvе, уоu ѕhоuld аlѕо consider your resources аt hand and уоur mаnаgеmеnt capability. Bеing аwаrе оf your раrtiсulаr ѕtrеngthѕ and nееdѕ аnd bеing informed оf thе diffеrеnt aspects of thе each buѕinеѕѕ structure iѕ imроrtаnt tо idеntifу thе right business ѕtruсturе fоr уоu.

Sell Online Free – Buy Hand Made Products

Have you ever usually wished to sell homemade projects online? Lots of people are searching for suppliers to submit on different online websites to sell products from home. You can visit old and new websites to get many progressive and innovative ideas before starting an online company for selling products from home. It is possible to promote your art and also craft and also sell online free. In addition, you can attain your potential buyers around the globe with the help of such sites that market their users to promote their products as well as sell online for free. There is no restriction around the quantity of goods and their array of quality and price.
As soon as your product images are printed on the website they stay on if you want them right now there or up until the quantities come to an end. These vendors work cautiously with their suppliers and provide all kinds of assistance to these. This assures the marketers have understood the method regarding drop shipping and they are ready to market their items worldwide.
Tips about how to sell items online is accessible on the internet. It is really an important a part of studying recommendations on how to promote homemade projects online. Check out some tips to find out how to market and sell things online.
There are many internet sites that allow you to sell handmade things online. You can promote and sell your art online from crafts and vacation celebrations. Holiday projects are also great crafts to promote! So, it is worthwhile to market and sell projects online.
Another great choice for selling crafts online is to promote as well as market your homemade projects, products and homemade product at various social media network websites. In case you are on the lookout for in which to purchase and how to start a online enterprise for selling crafts online, use the engines like Google. There is a variety of great internet sites to do so. These web sites do not have any itemizing charges. There isn’t any fee and it’s really free to start your own web stores to sell homemade projects online.
Step one is actually to promote the actual crafts you earn or sell the products people need. You do not need to be described as a pro at crafts to generate income by promoting homemade projects on the internet. Selling crafts online can be an superb way to make some additional earnings.
Numerous internet sites offer possibilities for everyone, irrespective of their laptop understanding or time period spent on an interest, to have a web-based industry to promote their arts and crafts. Several experts receive treatment to educate crafter and hobbyists to advertise and sell crafts online at diverse web stores and integrated social conversation websites. If you are serious about switching a passion right into a lucrative business, you should discover everything concerning selling handmade items online.

Protecting Inflatable Displays

Inflatable trade show displays have become the darling of the industry since their introduction in 2013 due to their versatility, easy assembly and vibrant good looks. They are also very durable, but even the sturdiest exhibits can sustain damage if they aren’t properly cared for or installed. To make sure your blow-up booths last for years, follow all of the manufacturer’s instructions carefully.
Follow Set-Up Instructions Carefully
Many people neglect to read and follow the instructions included with any assembly, but this is always a mistake, particularly if you aren’t familiar with the assembly or disassembly techniques needed. It’s actually quite easy to set up inflating trade show exhibits because there are only a few steps and everything you need to do it properly is included with the display itself. Fortunately, the graphics are already in place around the air bladders, so it’s easy to unfold them and then let the inflation pump do its work. Which brings us to the next stepâEUR¦
Use The Pump That Is Designed For Your Inflatable Displays
If the air pump included with the elements of your exhibit stops working for some reason, ignore the urge to use a different one. The inflation kit that comes with inflating booths is designed specifically for those elements. Any other pump could be too powerful or won’t have the correct seal, leading to damage or an inability to properly set up your exhibit. If you discover that yours is missing at the last minute, a quick call to your supplier will usually result in an overnight shipment or even same-day delivery from the supplier’s local storefront. The most important feature of the right air pump is the automatic shut-off that prevents over-inflation.
Don’t Use Makeshift Fasteners
Because blow-up displays feature graphics printed on fabric and then stretched over air tubes, it’s important that you use the correct fastening devices when joining one feature to another or joining your new display to other, more traditional pieces. Because there are a variety of options, the manufacturer offers slotted tubes, pins and other styles of fasteners that will work well without tearing or damaging the air bladders or fabrics. If you try to use other fasteners, you could snag the fabric, twist the display out of alignment or even puncture the durable tubes that give inflatable displays their shape.
Adjust The Frame & Fabric Properly
After you’ve inflated your new trade show exhibit’s various pieces, take a moment to be sure the seams and edges are properly aligned using a snapping motion to snap the fabric into place rather than tugging or pulling the material. If you have trouble with this, check out the manufacturer’s website; you should find helpful video tutorials that can guide you through the process.
Store In The Original Case
The storage and transport cases that your inflatable displays arrive in should also be the ones you use for transporting them and storing them between uses. They’ve been specifically designed to hold the displays and the air pump needed to inflate them so that they are safe between uses. If the case becomes damaged, replace it immediately so that a minor problem doesn’t turn into a major headache.
With proper care, your inflatable displays will give you and your customers years of enjoyment.

Local Online Advertising – Using Organic Online Advertising to Grow Your Local Business

What’s a business owner to do about local online advertising? I know that the average business owner feels over overwhelmed and confused by all of the different faces of online marketing and advertising. And I can’t blame them, can you?

PPC, CPC, SEO, SERPs, Twitter, Facebook, social marketing and organic search marketing can all deliver results so where should most businesses start?

In this article I’ll do my best to clear up any confusion and set you on a course of action that makes sense and works.

Keep It Simple!

In the end, you can cut through the majority of the alphabet soup by breaking your options into two major categories: “Paid” and “Unpaid”.

Free, Natural and Organic Local Online Advertising

Sounds like health food, doesn’t it? The “free”, “natural”, or “organic” search engine results are the 10 listings that appear on the SERP (Search Engine Results Page) for the term you searched. For any given search term there will be anywhere from a few to a few hundred thousand pages of search engine results returned to you when you search.

Now you may be thinking “search engine results are not advertising” and that’s where you and most other local business owners would be wrong! Search engine results and the web pages that they lead to are one of the most effective forms of advertising ever created!

They May Be Natural and They May Be Organic But They Are Definitely Not Free!

Advertising, by definition is: “the action of calling something to the attention of the public especially by paid announcements.”

Well, in order for your website to appear on the first page of the search engine results page (remember- 89.71% of all searchers never go beyond Page 1) you will have had to at the very least:

  • purchase a domain name
  • pay to have a website created or create one yourself (and I know your time is not free!)
  • and likely a whole lot more!

So, according to the definition of advertising an organic listing is most definitely online advertising!

How It Works | Making Organic Local Online Advertising Effective

Google and the other search engines don’t just deliver the results you see in some random fashion. In fact quite the opposite is true and each search engine (but in particular Google) uses an ever-changing complex algorithm to determine exactly what results to show. Our testing and research indicate that the following are critical elements in these algorithms:

  • the quality of the webpage content
  • the relevance of the webpage content to the search term
  • how the web page is constructed (Title, keyword density, linking structure)
  • page loading speed
  • the number and quality of other web pages linking to your webpage.

Get these elements correct and in the right proportions and you will be rewarded with a Page 1 SERP listing, get them wrong and at best you will be lost in Page 2 or beyond and at worst you will be banned from the search results altogether.

Search engine companies such as Google hire the brightest minds in the world to constantly tweak their algorithm to provide the optimum user experience. All of the tricks and “Black Hat” tactics that worked five years ago; keyword stuffing, meta-tag stuffing and link farms have all gone by the wayside. Google is simply too smart to be fooled for long.

Pros and Cons of Organic Local Online Advertising

The big plus for organic local online advertising is that it is highly targeted and highly effective. In a recent survey 90% of all local consumers surveyed indicated that they relied upon search engine results to help them make their product and service purchasing decisions.

Combine this with search behavior studies that show most people never go beyond Page 1 when searching and having Page 1 search engine listings for your most important buying phrases is an almost guaranteed way to get more new customers.

A second big plus is that although it is not technically “free” organic search advertising remains extremely cost-effective. Once you have the fundamentals in place to get ranked, convert visitors to customers or at least to start conversations; the ongoing maintenance and improvement costs are relatively small, especially as compared to pay per click.

There are two drawbacks to organic local online advertising. The first is that unlike PPC you cannot have an organic campaign up and running in a matter of hours. Depending upon how competitive your local marketplace is for the products and services that you provide it can take anywhere from a few weeks to even years to get to the first page of the SERPs for each of your most important buying phrases.

The second is that even in markets with relatively little competition it takes significant expertise, energy and effort to get all the factors in Google’s puzzle to correctly lineup- especially building the back links necessary to grab a number one listing (which by the way gets approximately 40% of all the clicks on Page 1).

So unless you want to spend a disproportionate amount of your most precious asset, your time, you will need to hire a company that has local organic online advertising expertise to do it for you.

The good news is that as compared to yellow book, direct mail, newspaper, and radio advertising a complete turnkey local online organic advertising system is quite inexpensive to get rolling and even less expensive to maintain.

Online Advertising – It Can Help

Don’t know the difference between Google’s AdSense and AdWords? What about the difference between Flash and an animated gif? Let’s take a look at the world of  online   advertising .

 Online   advertising  is growing at a scary rate, and is quickly becoming one of the major advertising media for companies. When it comes to  advertising   online , it can be daunting for someone who is not Internet-savvy, with so many different options.

The classic advertising option is striking a deal with an individual website to advertise on their site. Usually you run an ad on a popular website that links to your site, giving you immediate – but rather costly – access to a large audience.

Another option is Google’s AdWords, which puts a text ad next to search results when someone searches for something related to your website. Search sites like Google also offers other options, such as paying to have your site listed at the top of search results for particular words.

But  online   advertising  is so much more than advertising in the traditional sense. It allows for a whole new range of possibilities. Ads designed with Adobe Flash can be interactive, allowing the audience to actively participate with the ad. A clever  online   advertising  campaign can use a number of different outlets – websites, social media, video, animations, pictures and text. A clever video on YouTube can quickly get a huge audience interested in your business.

The best advice is to be creative. The Internet has brought new life to the advertising industry with designers prepared to take more risks to find out what works. With so many different tools at your disposal, an effective  online   advertising  campaign can revolutionise your business.

Finding Online Advertising Agencies In Charlotte

There are a lot of ways to find  online   advertising  agencies in Charlotte, North Carolina. It can seem daunting and difficult to know how each one can suit your personal needs. On a basic level, it is vital to know what you want to get from their services.

The first thing  online   advertising  agencies in Charlotte should do is look at your website and see if the site is fully search engine optimized. There should be relevant keywords. For example if you are a taxi service, you may mention something about taking people to Epicenter in time for the New Year celebration. They can also advise you on developing links with local businesses or attractions like the Carowinds theme park.

In fact, a local perspective is a great way of attracting people to your website and developing a positive brand image. Does your company fit in with the history of North Carolina? Maybe your family goes back to Virginia Dare and the first settlers in Raleigh? These extra details can add an aura of authenticity that will appeal to people. With the right presentation, this can help people feel you are part of local tradition.

With over 75 per cent of Americans using search engines to get local products, these details can make all the difference. However, it is also important to be professional and make sure get more traffic and more to the point to make sure that traffic gets converted into sales.

Many people often turn to pay per click campaigns, where they effectively pay to be the sponsored link for certain searches. This works to a point but it is important to get the right advice. A search should be relevant to what the person wants to find and then lead them on to purchasing from your website.

Say, for example, you are a business in Charlotte that sells fresh seafood from the Carolina coast. You could spend the money to get on top of the search for seafood. However this could end up with people from all over the world who may not necessarily want seafood from your area.

Equally you want people to come to your site and buy your seafood, not just to find out the history of the dish or to find a recipe for it. This is why it is important to find  online   advertising  agencies in Charlotte that will help properly direct your searches and to get the possible promotion online.

Another great way to get the message across is to contact local magazines and newspapers, such as Charlotte Business Journal. Most magazines and newspapers have online as well as print articles and it is a great way to get more traffic coming to your site. When contacting  online   advertising  agencies in Charlotte it is always a good idea to ask about this kind of promotion, as this will also help spread word of mouth.

Finally when you do get in contact with  online   advertising  agencies in Charlotte, it is often a good idea to meet in a neutral location like a coffee house. There are lists of coffee houses online that list the road, so you can suggest to meet at a central place in the Charlotte area – like near the Trade and Tryon intersection in uptown. Meeting face to face gives you the chance to ask direct questions, giving you an idea of what specific services they offer and how they can be tailored to you.

Online Advertising Agencies

In today’s market, there are few places better to advertise than the internet. Majority of a company’s income can be sprouted from an internet search. So where better to make a name for yourself than the most popular media outlet? Not only are millions of users online on a daily basis, but the network is a worldwide.  Online   advertising  agencies are becoming increasingly popular, and with good reason.

The best form of  advertising   online  that an agency will offer is a PPC Advertising. This is the idea where the person advertising pays the for their exposure only if someone clicks on their site. The wonderful thing about this form of exposure is that you are guaranteed to pull up in relevant searches. Showing up in a relevant search is clutch when it comes to online searches. You could be a clothing company called “Freedom Rings” but when people search for “Freedom Rings”, you are going to be amidst a whole lot of competitors that don’t have anything to do with your clothing line, or any clothing line for that matter. PPC advertising is going to be a main service an  online   advertising  agency is going to suggest.

These PPC adds, for example, are the listings on the right side of the Google search engine. The first few sites that pull up are generally paid advertisements as well (if you look closely, you can see a faint color behind these paid advertisements and that is how you can distinguish them between the organic search results). The way that you have a successfully campaign is by taking advantage of the management service an online agency has to offer. Without the help of someone who is trained and experienced on the topic, you could waste tons of time and money on your advertising. A PPC campaign could have thousands of keywords to describe your site, and a successful management company will know that.

The agency you choice should provide you monthly reports clearly showing you the progress your site has made as a result of using their services. This is not all that they will do for you. Ad analysis and split testing is a reoccurring task along with monitoring your progress. It is always recommended to continue these services for a minimum of three months in order to see substantial success. Other services like internet marketing link building campaigns are services you  online   advertising  agency may suggest in order to obtain ultimate exposure and traffic to your site.

Introduction to Online Advertising

Our next lesson covers the main items for online advertising. Advertising is probably the most important promotion tool for big brick-and-mortar companies. However, with a SEM businesses, advertising is only a supporting factor. The problem is that the majority of SEM businesses lack the scale to be able to effectively contact large numbers of prospects and clients. Furthermore, there aren’t many places on the Web where prospective clients come in flocks. Therefore, advertising is largely PPC-oriented.

Actually, online advertising is advertising on the Internet. This particular form of advertising is a source of revenue for an increasing number of websites and companies.

A significant number of firms, from small businesses to multinational corporations, incorporate online advertising into their marketing strategy. Online advertisements typically involve at least two separate firms: the advertiser or agency which purchases or sponsors the advertisement and the publisher or network which distributes the ad for display. Because of the close relationship between technical innovation and online advertising, many firms specialize in both. For example, most search engines couple their search service with an advertising program, exploiting the benefits of keyword-based search technology by including ads in search results.

Let’s look closer on the most popular online advertising form as traditional banner. PPC advertising form will be explained in details in 8 lessons of our next Step.

Traditional Banner

A Web banner or banner ad is a widely used form of advertising on the Internet. This kind of online advertising entails embedding an advertisement into a Web page. It is intended to attract traffic to a website by linking them to the advertiser’s website.

Generally the advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, and often employing animation or sound to maximize presence. Images are usually in a high-aspect ratio shape. Banners are usually placed on Web pages that have interesting content, such as a newspaper article or an opinion piece.

The Web banner is displayed when a Web page that references the banner is loaded into a Web browser. This event is known as an “impression“. When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This event is known as a “click-through”. Many banner ads work on a click-through payback system.

At the base of a click-through system are mathematical calculations of the number of users (users clicking on an ad) divided by impression number. We remember that the term impression means the number of times the ad was delivered. For example, if your banner ad was delivered 100 times (impressions delivered) and 1 person clicked on it (clicks recorded), then the resulting CTR would be 1%.

It should be noted that banner ad click-through rates have fallen over time, often measuring significantly less than 1% and choice of an appropriate advertising site with high affinity is very important crucial factor in this situation. Personalized ads, unusual formats, and more obtrusive ads typically have higher click-through rates than standard banner ads.

When the advertiser scans their log files and detects that a Web user has visited the advertiser’s site from the content site by clicking on the banner ad, the advertiser sends the content provider a small amount of money (usually around five to ten US cents). This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place.

Nine Common Banner Ad Mistakes to Avoid

Banner advertising expert Rob Frankel advises e-marketers to avoid the following mistakes when creating their banner ads:

  1. Overloaded. Too many colors. Too slow to load. Too hard to read. Nobody wants to grow old waiting for your banner ad to load. Frankel advises designing banner ads that will load and view easily with last year’s technology. “Personally, I design pages for people running no more than Netscape 2.0 on the equivalent of a 486 running at 66 MHz and 256 colors,” says Frankel. “That means your art should still be no deeper than eight bits, unless you’re a true minimalist and can bring it in at no more than four.”
  2. Unattractive. People like good-looking stuff. What works for Cindy Crawford can work for you, too. So if you’re not a digital Da Vinci, find someone who is and pay him or her a few bucks to make your banner look great.
  3. Too many bells and whistles. Just because technology offers you bells and whistles doesn’t mean you have to use every one of them. Chances are that the average Web surfer has been through several sites before he or she gets to your banner. Give the reader a break. Don’t overdo motion, movement, or message changes. And allow some time to digest what you’re displaying.
  4. Illiteracy and illegibility. These are the ads that make you scrunch up your face and twist your head trying to make some sense out of the illegible scrawls that some knucklehead thinks are cool. But prospects don’t care how cool you think it looks. If they can’t read it, you’ve lost any chance of their clicking on it.
  5. Missing link. Your banner looks great but isn’t linked to anything. That’s a mistake that anyone should be able to detect and prevent with a simple check.
  6. Link errors. Your banner looks great. The link works… directly to a 404 message (meaning the requested Web page was not found). Maybe this one isn’t your fault. Maybe your webmaster inadvertently forgot to tell you he or she switched servers. But even if it was the webmaster’s fault, who do you think will catch the blame? Keep checking those banner links every few days.
  7. Weak message. The same things that make good ads make good banners. Unfortunately, the same things that make bad ads make horrible banners. If you don’t know how to write and design a clever, compelling message, hire someone who does. Nothing turns off poten­tial prospects more than a really stupid attempt at being clever, an offense usually committed with the aid of a bad pun. Remember that your ad is a representative of you, containing a smattering of your personality and ability. If it looks dopey to a viewer, guess what they’re going to think about you? It’s better to be clear than clever.
  8. Confusing message. Your banner looks pretty, but nobody understands what the heck you’re talking about. This is the number-one mistake made by do-it-yourselfers.
  9. Boring banners. One common mistake is that your banner doesn’t compel your recipients to respond within a certain time frame. Without a deadline, there is no immediacy to act, which means they scroll away until they forget it.

Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, although Web banners differ in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer’s interests.

The evidence shows that Web banner ads are restricted by high cost and limited physical banner area. Let’s look at the Marketplace section of SearchEngineWatch.com:

Out of 10 advertisers only 3 are in the SEM services business. These companies – BruceClay, KeywordRanking and MoreVisibility – are the largest players in the industry; they have enough wherewithal to run these ads and enough resources to satisfy a large flow of traffic.

Pay per click advertising

Pay per click or PPC advertising is an arrangement in which webmasters (operators of websites), acting as publishers, display clickable links from advertisers, in exchange for a charge per click. As this industry evolved, a number of advertising networks developed which acted as middlemen between these two groups (publishers and advertisers). Each time a (believed to be) valid Web user clicks on an ad, the advertiser pays the advertising network, who in turn pays the publisher a share of this money. This revenue sharing system is seen as an incentive for click fraud.

Though many companies offer pay per click system as one of their services. Google AdWords and Yahoo! Search Marketing (formerly Overture) and MSN AdCenter are top players in this field.

As far as PPC advertising is the first advertising option for any new on-line businesses it became one of the dominant and widely used marketing tools.

What you should remember:

  1. A Web banner is displayed when a Web page that references the banner is loaded into a Web browser. This event is known as an “impression”. When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This event is known as a “click-through”.
  2. Banners should be placed on Web pages that have interesting content, such as a newspaper article or an opinion piece.

Online Advertising in a Nutshell

The Internet is becoming very important part in our lives, especially in business. Successful business can’t be imagined without Internet presence. Many companies have their own corporate web sites and email newsletters but it is not enough. Online advertising is the next logical part of every integrated marketing campaign in order to spread the word about your company.

Online advertising is much more different than in early Internet days, back in 1995. At the beginning of online advertising age the most used banner formats were 468×60 pixels, 120×60 pixels and 88×31 pixels. Several years ago new ad formats appeared like so called skyscraper ads. We recommend you to visit Internet Advertising Bureau to see universal ad packages.

http://www.iab.net/standards/adunits.asp

Online advertising spending grows exponentially. According to a research made by eMarketer, in 2005. advertising spending in USA will be more than $10 billion dollars for the first time. They predict that it will reach $12.9 billion dollars! This is really great especially if we know that in 2002. advertising was $6 billion dollars. Three years is not so long time, but when it comes to the Internet it is.

There are many sites that have some ads. Usually they are smaller or larger animated images called banners. Online advertising is so oversaturated that many studies show that people developed ability to screen out ads. The first banner was published on HotWired web site in 1994. It is a famous banner with text: “Have you ever clicked your mouse right HERE? YOU WILL!”

At the beginning banners had decent click-through rates, sometimes even 10%. Today, usually CTR is between 0.1-0.3% even lower because of banner saturation.

Marketers needed new online advertising models so they started making ads using Flash. Using Flash technology, marketers are able to make interactive ads that look like mini home pages and in most cases those ads have much better CTR. Ads made in Flash can be seen on many popular portals like Yahoo! and MSN.

Today, the best results show email advertising and contextual advertising. Email advertising is great if your ad appears in double opt-in email newsletters with targeted subscribers. Good ad campaigns can get 5-10% CTR in email newsletters, even higher in some cases.

Google made a revolution in online advertising introducing the contextual advertising models in their services AdWords and AdSense. AdWords is based on a model that advertisers can choose desired keywords so every time someone makes a search on Google with their selected keyword their ad will appear on Google side bar or on the top of search results. This is good because many people don’t see them like advertising, they see them as search results, and therefore, CTR is higher. It is Pay Per Click (PPC) advertising so that advertiser only pays when someone clicked on their ad. AdSense, on the other hand, allows publishers that they ads appear like texts only on relevant web sites that have similar target audience like their business. Google AdSense is great for web site owners, too, because they can monetize their web site traffic. Recently, it became possible to have Google ads in RSS. This is very useful for bloggers.

Another good choice for PPC advertising is using services like Overture and AdBrite. Overture allows keyword bidding and many popular sites like Yahoo! and MSN use Overture service for their sponsored search results. AdBrite allows you to choose web sites on which you want to advertise.

We have listed several useful free services that will help you in making your next successful PPC campaign.

Google AdWords Keyword Tool

https://adwords.google.com/select/KeywordSandbox

Keyword Suggestion Tool

http://www.digitalpoint.com/tools/suggestion/

Free Search Engine Ranking & Keyword Tracker

http://www.digitalpoint.com/tools/keywords/”

Search Engine Placement Check

http://www.marketleap.com/verify/default.htm”

When you start with online advertising you have to be able to give answers on several questions.

1) What do you want to achieve?

If you don’t want where you are going, you will never get there. You have to know what you want to achieve with your online advertising campaign. It is like when you make projections in your business plan. You will have to make your Internet marketing plan. Your goals can be to get 100 clients, 2000 subscribers to your email newsletter or anything else. Just be specific and clearly define your goals in order to achieve them.

2) Where to advertise?

This is the next logical step. Depending on what your goals are you will choose your target sites. Do you want to use online advertising for your branding? Then the good use can be larger banner campaign on popular ad networks. It is most likely that you won’t have some great CTR but many people will see your ad and it is cost-effective. If you want better response rate, good thing is to advertise in email newsletters. If you want to get clients with minimum risk you should use PPC advertising on search engines or affiliate programs based on pay-per-sale.

You won’t choose same places to advertise if you want to reach newbies and decision makers. You have to know what you sell and to whom. Market segmentation is essential.

You have to choose quality and visited web sites. We have listed several useful free services that can help you to determine site popularity.

Google Page Rank Prediction

http://www.rustybrick.com/pagerank-prediction.php

Alexa

http://www.alexa.com

Link Popularity Check

[http://www.marketleap.com/publinkpop/default.htm]

3)Out Of The Box approach

Don’t be scared to experiment with your ads. We have already said that there are many ads, so you will have many competitors. You want to get the most from your advertising dollars. Test, test, test! Be creative and use technologies like Flash or DHTML in order to make your ads stand out from the crowd.

4) Words sell

You have to choose good message for your ads. To clearly define your offer and to call on action. Don’t forget to include words like “Click here”, “Register Now!”, and “Free Report”, to offer contests for popular gadgets like iPod. Good thing is to include interesting questions in your ads, questions that start with “How To…” messages that start with numbers like “7 Email Marketing Best Practices”…

Things to avoid

Although, some people can tell you that pop-ups can bring you many new subscribers, we recommend you not to use pop-ups. Different studies show that people don’t like this technique. Don’t make your banner images bulky, it will have a slow loading time. Not everyone use broadband. Optimize them to have good loading time. Some people make their banners look like Windows dialogue boxes or place a combo box image on their banners in order to mislead their visitors and to have better CTR. Don’t use that technique.