Local Online Advertising – Using Organic Online Advertising to Grow Your Local Business

What’s a business owner to do about local online advertising? I know that the average business owner feels over overwhelmed and confused by all of the different faces of online marketing and advertising. And I can’t blame them, can you?

PPC, CPC, SEO, SERPs, Twitter, Facebook, social marketing and organic search marketing can all deliver results so where should most businesses start?

In this article I’ll do my best to clear up any confusion and set you on a course of action that makes sense and works.

Keep It Simple!

In the end, you can cut through the majority of the alphabet soup by breaking your options into two major categories: “Paid” and “Unpaid”.

Free, Natural and Organic Local Online Advertising

Sounds like health food, doesn’t it? The “free”, “natural”, or “organic” search engine results are the 10 listings that appear on the SERP (Search Engine Results Page) for the term you searched. For any given search term there will be anywhere from a few to a few hundred thousand pages of search engine results returned to you when you search.

Now you may be thinking “search engine results are not advertising” and that’s where you and most other local business owners would be wrong! Search engine results and the web pages that they lead to are one of the most effective forms of advertising ever created!

They May Be Natural and They May Be Organic But They Are Definitely Not Free!

Advertising, by definition is: “the action of calling something to the attention of the public especially by paid announcements.”

Well, in order for your website to appear on the first page of the search engine results page (remember- 89.71% of all searchers never go beyond Page 1) you will have had to at the very least:

  • purchase a domain name
  • pay to have a website created or create one yourself (and I know your time is not free!)
  • and likely a whole lot more!

So, according to the definition of advertising an organic listing is most definitely online advertising!

How It Works | Making Organic Local Online Advertising Effective

Google and the other search engines don’t just deliver the results you see in some random fashion. In fact quite the opposite is true and each search engine (but in particular Google) uses an ever-changing complex algorithm to determine exactly what results to show. Our testing and research indicate that the following are critical elements in these algorithms:

  • the quality of the webpage content
  • the relevance of the webpage content to the search term
  • how the web page is constructed (Title, keyword density, linking structure)
  • page loading speed
  • the number and quality of other web pages linking to your webpage.

Get these elements correct and in the right proportions and you will be rewarded with a Page 1 SERP listing, get them wrong and at best you will be lost in Page 2 or beyond and at worst you will be banned from the search results altogether.

Search engine companies such as Google hire the brightest minds in the world to constantly tweak their algorithm to provide the optimum user experience. All of the tricks and “Black Hat” tactics that worked five years ago; keyword stuffing, meta-tag stuffing and link farms have all gone by the wayside. Google is simply too smart to be fooled for long.

Pros and Cons of Organic Local Online Advertising

The big plus for organic local online advertising is that it is highly targeted and highly effective. In a recent survey 90% of all local consumers surveyed indicated that they relied upon search engine results to help them make their product and service purchasing decisions.

Combine this with search behavior studies that show most people never go beyond Page 1 when searching and having Page 1 search engine listings for your most important buying phrases is an almost guaranteed way to get more new customers.

A second big plus is that although it is not technically “free” organic search advertising remains extremely cost-effective. Once you have the fundamentals in place to get ranked, convert visitors to customers or at least to start conversations; the ongoing maintenance and improvement costs are relatively small, especially as compared to pay per click.

There are two drawbacks to organic local online advertising. The first is that unlike PPC you cannot have an organic campaign up and running in a matter of hours. Depending upon how competitive your local marketplace is for the products and services that you provide it can take anywhere from a few weeks to even years to get to the first page of the SERPs for each of your most important buying phrases.

The second is that even in markets with relatively little competition it takes significant expertise, energy and effort to get all the factors in Google’s puzzle to correctly lineup- especially building the back links necessary to grab a number one listing (which by the way gets approximately 40% of all the clicks on Page 1).

So unless you want to spend a disproportionate amount of your most precious asset, your time, you will need to hire a company that has local organic online advertising expertise to do it for you.

The good news is that as compared to yellow book, direct mail, newspaper, and radio advertising a complete turnkey local online organic advertising system is quite inexpensive to get rolling and even less expensive to maintain.

Online Advertising – It Can Help

Don’t know the difference between Google’s AdSense and AdWords? What about the difference between Flash and an animated gif? Let’s take a look at the world of  online   advertising .

 Online   advertising  is growing at a scary rate, and is quickly becoming one of the major advertising media for companies. When it comes to  advertising   online , it can be daunting for someone who is not Internet-savvy, with so many different options.

The classic advertising option is striking a deal with an individual website to advertise on their site. Usually you run an ad on a popular website that links to your site, giving you immediate – but rather costly – access to a large audience.

Another option is Google’s AdWords, which puts a text ad next to search results when someone searches for something related to your website. Search sites like Google also offers other options, such as paying to have your site listed at the top of search results for particular words.

But  online   advertising  is so much more than advertising in the traditional sense. It allows for a whole new range of possibilities. Ads designed with Adobe Flash can be interactive, allowing the audience to actively participate with the ad. A clever  online   advertising  campaign can use a number of different outlets – websites, social media, video, animations, pictures and text. A clever video on YouTube can quickly get a huge audience interested in your business.

The best advice is to be creative. The Internet has brought new life to the advertising industry with designers prepared to take more risks to find out what works. With so many different tools at your disposal, an effective  online   advertising  campaign can revolutionise your business.

Finding Online Advertising Agencies In Charlotte

There are a lot of ways to find  online   advertising  agencies in Charlotte, North Carolina. It can seem daunting and difficult to know how each one can suit your personal needs. On a basic level, it is vital to know what you want to get from their services.

The first thing  online   advertising  agencies in Charlotte should do is look at your website and see if the site is fully search engine optimized. There should be relevant keywords. For example if you are a taxi service, you may mention something about taking people to Epicenter in time for the New Year celebration. They can also advise you on developing links with local businesses or attractions like the Carowinds theme park.

In fact, a local perspective is a great way of attracting people to your website and developing a positive brand image. Does your company fit in with the history of North Carolina? Maybe your family goes back to Virginia Dare and the first settlers in Raleigh? These extra details can add an aura of authenticity that will appeal to people. With the right presentation, this can help people feel you are part of local tradition.

With over 75 per cent of Americans using search engines to get local products, these details can make all the difference. However, it is also important to be professional and make sure get more traffic and more to the point to make sure that traffic gets converted into sales.

Many people often turn to pay per click campaigns, where they effectively pay to be the sponsored link for certain searches. This works to a point but it is important to get the right advice. A search should be relevant to what the person wants to find and then lead them on to purchasing from your website.

Say, for example, you are a business in Charlotte that sells fresh seafood from the Carolina coast. You could spend the money to get on top of the search for seafood. However this could end up with people from all over the world who may not necessarily want seafood from your area.

Equally you want people to come to your site and buy your seafood, not just to find out the history of the dish or to find a recipe for it. This is why it is important to find  online   advertising  agencies in Charlotte that will help properly direct your searches and to get the possible promotion online.

Another great way to get the message across is to contact local magazines and newspapers, such as Charlotte Business Journal. Most magazines and newspapers have online as well as print articles and it is a great way to get more traffic coming to your site. When contacting  online   advertising  agencies in Charlotte it is always a good idea to ask about this kind of promotion, as this will also help spread word of mouth.

Finally when you do get in contact with  online   advertising  agencies in Charlotte, it is often a good idea to meet in a neutral location like a coffee house. There are lists of coffee houses online that list the road, so you can suggest to meet at a central place in the Charlotte area – like near the Trade and Tryon intersection in uptown. Meeting face to face gives you the chance to ask direct questions, giving you an idea of what specific services they offer and how they can be tailored to you.

Online Advertising Agencies

In today’s market, there are few places better to advertise than the internet. Majority of a company’s income can be sprouted from an internet search. So where better to make a name for yourself than the most popular media outlet? Not only are millions of users online on a daily basis, but the network is a worldwide.  Online   advertising  agencies are becoming increasingly popular, and with good reason.

The best form of  advertising   online  that an agency will offer is a PPC Advertising. This is the idea where the person advertising pays the for their exposure only if someone clicks on their site. The wonderful thing about this form of exposure is that you are guaranteed to pull up in relevant searches. Showing up in a relevant search is clutch when it comes to online searches. You could be a clothing company called “Freedom Rings” but when people search for “Freedom Rings”, you are going to be amidst a whole lot of competitors that don’t have anything to do with your clothing line, or any clothing line for that matter. PPC advertising is going to be a main service an  online   advertising  agency is going to suggest.

These PPC adds, for example, are the listings on the right side of the Google search engine. The first few sites that pull up are generally paid advertisements as well (if you look closely, you can see a faint color behind these paid advertisements and that is how you can distinguish them between the organic search results). The way that you have a successfully campaign is by taking advantage of the management service an online agency has to offer. Without the help of someone who is trained and experienced on the topic, you could waste tons of time and money on your advertising. A PPC campaign could have thousands of keywords to describe your site, and a successful management company will know that.

The agency you choice should provide you monthly reports clearly showing you the progress your site has made as a result of using their services. This is not all that they will do for you. Ad analysis and split testing is a reoccurring task along with monitoring your progress. It is always recommended to continue these services for a minimum of three months in order to see substantial success. Other services like internet marketing link building campaigns are services you  online   advertising  agency may suggest in order to obtain ultimate exposure and traffic to your site.

Introduction to Online Advertising

Our next lesson covers the main items for online advertising. Advertising is probably the most important promotion tool for big brick-and-mortar companies. However, with a SEM businesses, advertising is only a supporting factor. The problem is that the majority of SEM businesses lack the scale to be able to effectively contact large numbers of prospects and clients. Furthermore, there aren’t many places on the Web where prospective clients come in flocks. Therefore, advertising is largely PPC-oriented.

Actually, online advertising is advertising on the Internet. This particular form of advertising is a source of revenue for an increasing number of websites and companies.

A significant number of firms, from small businesses to multinational corporations, incorporate online advertising into their marketing strategy. Online advertisements typically involve at least two separate firms: the advertiser or agency which purchases or sponsors the advertisement and the publisher or network which distributes the ad for display. Because of the close relationship between technical innovation and online advertising, many firms specialize in both. For example, most search engines couple their search service with an advertising program, exploiting the benefits of keyword-based search technology by including ads in search results.

Let’s look closer on the most popular online advertising form as traditional banner. PPC advertising form will be explained in details in 8 lessons of our next Step.

Traditional Banner

A Web banner or banner ad is a widely used form of advertising on the Internet. This kind of online advertising entails embedding an advertisement into a Web page. It is intended to attract traffic to a website by linking them to the advertiser’s website.

Generally the advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, and often employing animation or sound to maximize presence. Images are usually in a high-aspect ratio shape. Banners are usually placed on Web pages that have interesting content, such as a newspaper article or an opinion piece.

The Web banner is displayed when a Web page that references the banner is loaded into a Web browser. This event is known as an “impression“. When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This event is known as a “click-through”. Many banner ads work on a click-through payback system.

At the base of a click-through system are mathematical calculations of the number of users (users clicking on an ad) divided by impression number. We remember that the term impression means the number of times the ad was delivered. For example, if your banner ad was delivered 100 times (impressions delivered) and 1 person clicked on it (clicks recorded), then the resulting CTR would be 1%.

It should be noted that banner ad click-through rates have fallen over time, often measuring significantly less than 1% and choice of an appropriate advertising site with high affinity is very important crucial factor in this situation. Personalized ads, unusual formats, and more obtrusive ads typically have higher click-through rates than standard banner ads.

When the advertiser scans their log files and detects that a Web user has visited the advertiser’s site from the content site by clicking on the banner ad, the advertiser sends the content provider a small amount of money (usually around five to ten US cents). This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place.

Nine Common Banner Ad Mistakes to Avoid

Banner advertising expert Rob Frankel advises e-marketers to avoid the following mistakes when creating their banner ads:

  1. Overloaded. Too many colors. Too slow to load. Too hard to read. Nobody wants to grow old waiting for your banner ad to load. Frankel advises designing banner ads that will load and view easily with last year’s technology. “Personally, I design pages for people running no more than Netscape 2.0 on the equivalent of a 486 running at 66 MHz and 256 colors,” says Frankel. “That means your art should still be no deeper than eight bits, unless you’re a true minimalist and can bring it in at no more than four.”
  2. Unattractive. People like good-looking stuff. What works for Cindy Crawford can work for you, too. So if you’re not a digital Da Vinci, find someone who is and pay him or her a few bucks to make your banner look great.
  3. Too many bells and whistles. Just because technology offers you bells and whistles doesn’t mean you have to use every one of them. Chances are that the average Web surfer has been through several sites before he or she gets to your banner. Give the reader a break. Don’t overdo motion, movement, or message changes. And allow some time to digest what you’re displaying.
  4. Illiteracy and illegibility. These are the ads that make you scrunch up your face and twist your head trying to make some sense out of the illegible scrawls that some knucklehead thinks are cool. But prospects don’t care how cool you think it looks. If they can’t read it, you’ve lost any chance of their clicking on it.
  5. Missing link. Your banner looks great but isn’t linked to anything. That’s a mistake that anyone should be able to detect and prevent with a simple check.
  6. Link errors. Your banner looks great. The link works… directly to a 404 message (meaning the requested Web page was not found). Maybe this one isn’t your fault. Maybe your webmaster inadvertently forgot to tell you he or she switched servers. But even if it was the webmaster’s fault, who do you think will catch the blame? Keep checking those banner links every few days.
  7. Weak message. The same things that make good ads make good banners. Unfortunately, the same things that make bad ads make horrible banners. If you don’t know how to write and design a clever, compelling message, hire someone who does. Nothing turns off potenĀ­tial prospects more than a really stupid attempt at being clever, an offense usually committed with the aid of a bad pun. Remember that your ad is a representative of you, containing a smattering of your personality and ability. If it looks dopey to a viewer, guess what they’re going to think about you? It’s better to be clear than clever.
  8. Confusing message. Your banner looks pretty, but nobody understands what the heck you’re talking about. This is the number-one mistake made by do-it-yourselfers.
  9. Boring banners. One common mistake is that your banner doesn’t compel your recipients to respond within a certain time frame. Without a deadline, there is no immediacy to act, which means they scroll away until they forget it.

Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, although Web banners differ in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer’s interests.

The evidence shows that Web banner ads are restricted by high cost and limited physical banner area. Let’s look at the Marketplace section of SearchEngineWatch.com:

Out of 10 advertisers only 3 are in the SEM services business. These companies – BruceClay, KeywordRanking and MoreVisibility – are the largest players in the industry; they have enough wherewithal to run these ads and enough resources to satisfy a large flow of traffic.

Pay per click advertising

Pay per click or PPC advertising is an arrangement in which webmasters (operators of websites), acting as publishers, display clickable links from advertisers, in exchange for a charge per click. As this industry evolved, a number of advertising networks developed which acted as middlemen between these two groups (publishers and advertisers). Each time a (believed to be) valid Web user clicks on an ad, the advertiser pays the advertising network, who in turn pays the publisher a share of this money. This revenue sharing system is seen as an incentive for click fraud.

Though many companies offer pay per click system as one of their services. Google AdWords and Yahoo! Search Marketing (formerly Overture) and MSN AdCenter are top players in this field.

As far as PPC advertising is the first advertising option for any new on-line businesses it became one of the dominant and widely used marketing tools.

What you should remember:

  1. A Web banner is displayed when a Web page that references the banner is loaded into a Web browser. This event is known as an “impression”. When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This event is known as a “click-through”.
  2. Banners should be placed on Web pages that have interesting content, such as a newspaper article or an opinion piece.

Online Advertising in a Nutshell

The Internet is becoming very important part in our lives, especially in business. Successful business can’t be imagined without Internet presence. Many companies have their own corporate web sites and email newsletters but it is not enough. Online advertising is the next logical part of every integrated marketing campaign in order to spread the word about your company.

Online advertising is much more different than in early Internet days, back in 1995. At the beginning of online advertising age the most used banner formats were 468×60 pixels, 120×60 pixels and 88×31 pixels. Several years ago new ad formats appeared like so called skyscraper ads. We recommend you to visit Internet Advertising Bureau to see universal ad packages.

http://www.iab.net/standards/adunits.asp

Online advertising spending grows exponentially. According to a research made by eMarketer, in 2005. advertising spending in USA will be more than $10 billion dollars for the first time. They predict that it will reach $12.9 billion dollars! This is really great especially if we know that in 2002. advertising was $6 billion dollars. Three years is not so long time, but when it comes to the Internet it is.

There are many sites that have some ads. Usually they are smaller or larger animated images called banners. Online advertising is so oversaturated that many studies show that people developed ability to screen out ads. The first banner was published on HotWired web site in 1994. It is a famous banner with text: “Have you ever clicked your mouse right HERE? YOU WILL!”

At the beginning banners had decent click-through rates, sometimes even 10%. Today, usually CTR is between 0.1-0.3% even lower because of banner saturation.

Marketers needed new online advertising models so they started making ads using Flash. Using Flash technology, marketers are able to make interactive ads that look like mini home pages and in most cases those ads have much better CTR. Ads made in Flash can be seen on many popular portals like Yahoo! and MSN.

Today, the best results show email advertising and contextual advertising. Email advertising is great if your ad appears in double opt-in email newsletters with targeted subscribers. Good ad campaigns can get 5-10% CTR in email newsletters, even higher in some cases.

Google made a revolution in online advertising introducing the contextual advertising models in their services AdWords and AdSense. AdWords is based on a model that advertisers can choose desired keywords so every time someone makes a search on Google with their selected keyword their ad will appear on Google side bar or on the top of search results. This is good because many people don’t see them like advertising, they see them as search results, and therefore, CTR is higher. It is Pay Per Click (PPC) advertising so that advertiser only pays when someone clicked on their ad. AdSense, on the other hand, allows publishers that they ads appear like texts only on relevant web sites that have similar target audience like their business. Google AdSense is great for web site owners, too, because they can monetize their web site traffic. Recently, it became possible to have Google ads in RSS. This is very useful for bloggers.

Another good choice for PPC advertising is using services like Overture and AdBrite. Overture allows keyword bidding and many popular sites like Yahoo! and MSN use Overture service for their sponsored search results. AdBrite allows you to choose web sites on which you want to advertise.

We have listed several useful free services that will help you in making your next successful PPC campaign.

Google AdWords Keyword Tool

https://adwords.google.com/select/KeywordSandbox

Keyword Suggestion Tool

http://www.digitalpoint.com/tools/suggestion/

Free Search Engine Ranking & Keyword Tracker

http://www.digitalpoint.com/tools/keywords/”

Search Engine Placement Check

http://www.marketleap.com/verify/default.htm”

When you start with online advertising you have to be able to give answers on several questions.

1) What do you want to achieve?

If you don’t want where you are going, you will never get there. You have to know what you want to achieve with your online advertising campaign. It is like when you make projections in your business plan. You will have to make your Internet marketing plan. Your goals can be to get 100 clients, 2000 subscribers to your email newsletter or anything else. Just be specific and clearly define your goals in order to achieve them.

2) Where to advertise?

This is the next logical step. Depending on what your goals are you will choose your target sites. Do you want to use online advertising for your branding? Then the good use can be larger banner campaign on popular ad networks. It is most likely that you won’t have some great CTR but many people will see your ad and it is cost-effective. If you want better response rate, good thing is to advertise in email newsletters. If you want to get clients with minimum risk you should use PPC advertising on search engines or affiliate programs based on pay-per-sale.

You won’t choose same places to advertise if you want to reach newbies and decision makers. You have to know what you sell and to whom. Market segmentation is essential.

You have to choose quality and visited web sites. We have listed several useful free services that can help you to determine site popularity.

Google Page Rank Prediction

http://www.rustybrick.com/pagerank-prediction.php

Alexa

http://www.alexa.com

Link Popularity Check

[http://www.marketleap.com/publinkpop/default.htm]

3)Out Of The Box approach

Don’t be scared to experiment with your ads. We have already said that there are many ads, so you will have many competitors. You want to get the most from your advertising dollars. Test, test, test! Be creative and use technologies like Flash or DHTML in order to make your ads stand out from the crowd.

4) Words sell

You have to choose good message for your ads. To clearly define your offer and to call on action. Don’t forget to include words like “Click here”, “Register Now!”, and “Free Report”, to offer contests for popular gadgets like iPod. Good thing is to include interesting questions in your ads, questions that start with “How To…” messages that start with numbers like “7 Email Marketing Best Practices”…

Things to avoid

Although, some people can tell you that pop-ups can bring you many new subscribers, we recommend you not to use pop-ups. Different studies show that people don’t like this technique. Don’t make your banner images bulky, it will have a slow loading time. Not everyone use broadband. Optimize them to have good loading time. Some people make their banners look like Windows dialogue boxes or place a combo box image on their banners in order to mislead their visitors and to have better CTR. Don’t use that technique.

Online Advertising and the Consumer

Advertising offline whether it is radio, TV or print media still has its benefits. However, Online advertising is not only attracting more and more businesses but effectively impacting offline advertising media. This article is not about the benefits or the systematic downfall of expensive offline media. It is about the benefit of taking advantage of effective online marketing/advertising strategies.

Marketing Online With The Big Boys

I read a phrase very similar many years ago and can’t give proper credit but was a phrase well worth remembering. And it still holds true today. “Never before has there been so much exposure to so many for so little”. I would simply add time and money to the end of that last sentence and it hits home like a brick through a window.

Today if done properly you can create an inexpensive website and put all the information you can come up with on it. Unlike printed business cards, postcards, brochures, magazine and newspaper ads, radio and TV ads, you can make changes as often as you need for no additional cost. You can make those changes 24/7 and not have to rely on anyone to do those changes.

You can market to the world wide Internet or to a specific niche group or simply to your local area all online.

Your Website Is The Most Powerful Marketing Tool Your Business Will Ever Have!

Think about it.. Practically every household and business not only has one but two or more computers. Consumers don’t just shop from home online anymore they spend a secret amount of time at work shopping online as well. This is a big boon for you to make sure your website can be found online for your product(s) and/or services.

Now That You Have A Website

All too often when I speak to a business owner, they are usually disappointed in the performance of their website. Not because they got a terrible website that couldn’t capture a sale or lead if they tried. Although that has happened. It’s because they did not know or were not properly informed that once they have a website they now have to take steps to put their website directly in the pathway of interested consumers looking specifically for their product(s) and/or services.

Many retailers, small and large get the sit and wait syndrome. Websites are not like retail brick and mortar stores. You can’t just put your open sign on the door and just wait for customers to come in.

It’s all about traffic, and on the Internet the way the search engines are set up, If you are not indexed by a particular search engine, you won’t even be known by them. In addition if you don’t rank within the top 10 positions you’ll likely never receive any sales or leads. So understanding your next step of advertising online effectively is more important than you probably knew in the beginning.

For those of you that do know this already, then you will need to understand the foundation of good Website optimization and learning how to develop proper ranking techniques.

Do It Yourself Marketing

There are so many good articles on how to optimize your website, how to get your site indexed fast and avoid the Google sandbox, how to submit articles, how to create blogs, join forums, how to social network, it’s all there and you as a do-it-yourselfer have to organize it and move on it. You can read all you want but if you take no action you are simply doing busy work to avoid the reality of doing. Why, chances are it’s hard to get started, it’s hard to figure out exactly where to start, It’s hard to come up with articles to submit, it’s hard to optimize your website, it’s hard to know what to optimize and it’s simply too much time and effort for most people. It’s not necessarily a science but it is an art-form or craft and if you don’t have the time or energy, you might consider using an online advertising professional.

Cost of Using an Online Advertising Pro

It seems these days that everyone is getting in on the act. Newbies claiming to be SEO Experts. Established Advertising Agencies and Corporations realize that much of their profits are being lost to online advertising agencies. Where do you find the right help and how much should you pay?

My experience has been that the larger and more expensive the company is not necessarily the best way to go. I’ve found through years of experience that it’s usually all about overhead and expenses. This will determine the cost of services. Just think about it. Let’s compare a real life scenario.

Two guys meet by chance at a chamber of commerce gathering. They’re both in the same industry. Webdesign and SEO services combined. They eventually become good buddies and share everything. They are currently both employed by two of the largest Web development companies in their particular city. One after about a year chooses to go out and start his own business, and simply works out of his apartment. The second one is still receiving a decent salary of around $40,000 per year.

The independent SEO Expert now is on his own, his investment is minimal, computer, printer and desk. He creates his own website and starts to optimize and rank his website. Within 60 days he’s ranked on the number one page of Google right along with the same business website that his buddy is working for.

The Entrepreneur charges 65% less for the same services as the bigger established company. Remember they have the same talent and knowledge. Lets say that the fee for simplicity is $1000 for the selected service. The entrepreneur charges $350 and the corporation charges $1000 for the exact same service.

Why the difference? It’s all about overhead, the corporation has expenses, salaries, leases, rents, utilities, taxes, workers comp etc. not to mention the profit that they want to achieve. That’s what you’re paying for. Now why can the entrepreneur charge so little, because his overhead and expenses are seriously less! Same service less price. A lot of people don’t get this.

Well the next obvious question is how do you determine who is just as good as the big boys out there? I have a simple test, ask if they are ranked themselves on the number one page of Google for their business. If they are not, then don’t use them and move on. You will find the right one eventually. Take a look at their portfolio and see how many clients they’ve ranked as well. This is a big indicator that they know what they’re doing.

However, don’t be too whimsy, do your homework and you should be fine. Ask all the questions you like and if they seem confident and know what they’re talking about, go for it… if not move on. Remember its your business so be smart and frugal but don’t just shop by price. The good ones are few and far between but you can find them.

What about the small SEO Expert that wants to charge as much as the Big Boys? It’s always your choice. It’s either a difficult job or he’s gouging you trying to make a killing off of one project. Be smart and use your common sense.

Online Advertising – Ads Placement Made Easy

You have a great program to promote and you have tons of faith in it. You can see the path to success and financial independence opening up in front of you.

Now all you need is getting your advertising campaign running but you’re worried that you’re going to have to spend thousands to make an impact right? Nothing could be further from the truth and there are plenty of cost effective  online   advertising  opportunities out there for network marketers at all levels.

A step that most people forget is checking with your upline to see what  online   advertising  methods they use. Don’t go reinventing the wheel if other people have already done the hard work for you – always try to learn from the experience of others.

So how do you get your message out there for the online audiences to see? What kind of advertising opportunities are there for you?

Here’s a few to get you started.

Press Release One of the first steps you should take is to write and publish a press release for your new networking marketing business. A well written press release that inspires and motivates people and then presents them with a call to action is a real winner. If you’re really lucky your press release could be featured on a major news aggregation site and the resulting traffic and leads can be overwhelming. The single best paid press release service is PRWeb.com where a basic press release will cost $80. If you’re working with a very tight budget then there are plenty of free press release websites that you can use instead.

Get Blogging Whatever you’re doing online you need a blog and if you want to truly carve out your own niche in the networking marketing world then a blog is a necessity. Ideally you’d have your own blog hosted on your own domain name – something like “NetworkingMarketingExcellence.com” and you could then use it to blog and video blog about your product or network marketing program.

Blogging offers you a way to create free search engine traffic and leads and doing it is actually fun. If you’re working with a limited budget then at the very least sign up for a free blog on WordPress.com or Blogger.com – you can achieve most of the same results with no outlay at all.

Video Web based video was a niche for computer super geeks maybe 8 years ago. Now if you’re not using video as part of your business model then people are asking “Why not?” YouTube offers you the ability to share your marketing message with the billions of people who are online right now and best of all it’s 100% free.

If you’re worried that you lack the technical savvy get it all working then don’t. If you have a webcam, some basic screen recording software and a microphone then you’re good to go. One single, well presented YouTube video can generates millions of views. Now ask yourself what would 1,000,000 potential leads mean to your income potential and your downline?

Facebook Page Social media is a great way to help you build your networking marketing business and Facebook is one of the best ways to get your message out there. You’ll find plenty of existing networking marketing groups to brainstorm with and with the right approach and some thought a good Facebook page promoting your products can attract tens of thousands of views. Facebook is more about relationship marketing then just being a hard sell so it’s ideal way for sharing networking marketing information with a massive audience.

There are lots and lots of places to  advertise   online ..If you ask people where to  advertise  a product or service, most would simply say Google, right? Well now days Google makes it hard for us to advertise on their site, they have so many rules. And most of us, like myself have been black listed from Google AdWords, which is very disappointing because that’s where all of my leads are coming from.

But Never Fear! The simple stand great way to find places to advertise is through the use LeadTail.com. Just like Google, but they give you over 2000 places to compare. These are places you can buy advertising, they give you the results for your niche. You just put in your niche keyword into the search bar and they will give you the results.

They will offer a few different ways to advertise, but I wouldn’t recommend the use of CPM (Cost per thousand impressions), but use CPC – Cost per click instead, because That way you only have to pay when someone goes to your site not just when someone looks at your ad.

You don’t need a huge  advertising  budget to get your networking marketing business started and to start  advertising   online  – you just need to think smart and work hard.

I have given you plenty of places to for you to get started advertising. Knowledge without application is not going to get you anywhere, so go out and start placing those ads.

Why Is Online Advertising So Hot?

 Online   advertising  is the buzz word now-a-days amongst advertisers and businesses trying to appeal to masses and it ought to be, with 1.14 billion people worldwide having access to the internet and number continuously growing day by day,  online   advertising  provides an unlimited potential for businesses of all kinds to expand their client base and boost their profits. From a kid to a teenager and from an adult to a sixty year old man everyone uses internet to access relevant information about various products and services, thus internet allows a opportunity to market your product to the masses and the only way you can tap into this is by  online   advertising .

A major factor contributing to the rising popularity of  online   advertising  is the fact that compared to traditional media;  online   advertising  is far cheaper and can produce almost immediate results. And in  online   advertising  you get to appeal to people who are interested in your products by placing your ads on the sites offering products/services relating to your field and also you can select keywords for which your ads will appear on search listings and optimize your site according to the keyword specific to your business, so that it features in top search listings.

Compare this to the traditional media where you can just make a blind guess as to whether the product you are advertising for reaches intended audience. Take for example a television advertising, there are good chance that you are appealing to audience in which majority are not interested in your product or cannot afford it or even they changed the channel while your ad was telecasted or perhaps no one was present when your ad appeared. In fact according to Greg Stuart of Interactive Advertising Bureau, every year around $220 billions of advertiser’s money worldwide, is spent on ads that reach wrong audience or no audience at all.

Now on the contrary if your ad appears on the websites and relevant to your field of business and in search listing for keywords relating to your field, then you can be sure that at least you are targeting the audience that has already shown interest in the product/service related to your field. This could be the biggest plus offered by  online   advertising  as it allows you to select the criteria for which you ads appear and that too at a lower cost compared to traditional advertising.

Some may argue that the cost advantage held by  online   advertising  will not last longer as it becomes more popular marketing tool and an increasing number of businesses take plunge into  online   advertising . They might be right but  online   advertising  has many other factors that make it more of a viable option. In  online   advertising  arena you can appear to specific audience not only on the basis of keywords but also on the basis of geographies. Thus you can have your product appeal only to the audience in a particular geographical region in the world. So  online   advertising  not only allows you address a broad audience but it also allows you to address specific audience in a particular geographical region.

 Online   advertising  reveals right information to the relevant audience instead of just blindly targeting a broad audience. Also unlike traditional media where advertisements are considered nuisance by user, online advertisements tend to be considered more of a source of information. Thus propensity of an user clicking on your ad is higher if your ad appears to be a source of relevant information an user is looking for.

With more efficient and constantly improving internet technologies you can realistically track the number of users visiting your sites after clicking on your ads, Google AdWords is a very good example of this. Thus instead of empty guesses you can have realistic estimates about the effectiveness of your advertisement. So now a company can allocate their advertising budget more appropriately rather than just allocate an arbitrary amount, not knowing whether it can produce measurable returns or not.

And all these factors are contributing to rising popularity of  online   advertising  and increasingly more and more companies are looking towards increasing their spending on  online   advertising . In fact according Interactive  Advertising  Bureau  online  ad spends hit $17 billion in 2006 and are set to rise even higher in 2007, so for those of you thinking that  online   advertising  is hot, its set get even hotter.

Online Advertising Explanation

The 21st century has been an era of technological advancement, and this is most evident in the exponential growth of the Internet. As such, nearly every kind of service or activity can now be transacted over the web including advertising – which is quickly shifting focus from more traditional means like print, TV and radio to its contemporary version – online advertising.

Online advertising in a nutshell

The term itself is pretty self explanatory, if you think about it. It’s advertising done online – the kind that involves not TV, or radio or print media to promote products and services, but taps into the power of the Internet to get their message to the right recipients.

Advertising via the web takes full advantage of the Internet’s boundless scope and immeasurable potential to reach not just the target market but also anyone and everyone who is electronically connected, making it an advertising medium that many companies are exploring and developing at an incredibly rapid pace.

It’s the trend

Though research data has yet to clearly illustrate the true effects of online advertising, it has already grown in scope and influence continuing to eat up a greater portion of the advertising dollar.

Recent trends point to more and more people shifting focus from popular media such as TV, radio and newspaper to the fast-paced world of the Internet, where information-gathering, communication and socialization zips by at a rate of gazillions of megabytes of data per second.

This trend is causing more of those advertising dollars to be poured into online advertising. In fact, in a period of five years, between 2006 and 2010, the budget for this mode of advertising has doubled in size, from 6 percent of all money spent on advertising to 12 percent or more. This is already pointing to a clear and fundamental shift in the way advertising money is being spent and is going to be spent in the years to come.

Advantages

Advertising over the Internet has become a major draw for companies looking to push their products and services into consumer consciousness. First, marketing over the Internet reaches a greater number of young adult males – a prime demographic that advertisers need to target.

Second, ads over the Internet have the functionality of hypertext linking, which allows advertisers to transport consumers directly to the company’s site – especially useful for sites that sell products.

Finally, companies have the option to go for pay-per-click ads. This means that the company does not have to pay any advertising fees if users do not click on the ad, making this kind of advertisement a truly cost-effective method.